10 SEO tricks you can try yourself!

Search Engine Optimisation marketing

There is no point in developing a great website if the people you want to speak to can’t find it! SEO or Search Engine Optimization helps you drive quality traffic, get visibility and gives your website credibility. This blog gives you a few helpful ways to improve your SEO quickly.

  1. Writing good page titles are important – Title tags appear in search engine results and are very important. Make sure they are unique and that they describe the page in an enticing manner.
  2. Meta-page descriptions need to be attractive – These descriptions will be competing with adverts, so the text needs to be attractive to your reader.
  3. Use ALT Tags – These let you describe an image to your reader and are important for people who are visually impared. They need to contain keywords, but should still be readable.
  4. Link your webpages to each other – Add links on all pages to keep people moving around your website.
  5. Local SEO is becoming increasing essential – Letting Google know where you are located is really important and what products or services you are offering. It is also important to register on the local pages of Google, Yahoo and Bing.
  6. Use multiple keywords – It is not enough to just repetitively use the same word, so use different words, or plural and singular versions.
  7. Write more content – Good content will always attract readers, so write what you know about and make it well researched and interesting.
  8. Social media is becoming increasingly important – On the search engine results page, it now regularly beats website listings. So be prepared to use these platforms and ensure you have loads of links back to your website.
  9. Mobile versions are now crucial – The number of searches on mobiles has now exceeded computers, so it is critical that all websites now work on mobiles.
  10. Mobile apps will become increasingly popular – Time spent on apps is now taking over other online digital media. So, think about creating an app for your business.

If you find that you need help putting together your SEO Strategy, then please feel free to contact us.

Good luck with growing your business.

Helen

 Helen Cameron B.Sc. ACIM PRINCE2
Marketing Consultant & Project Manager

Please check out my other blogs for more helpful marketing tips! Or take a look at us on FacebookLinkedIn or Twitter for more marketing insight.

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