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Boost your business, with a great website

An effective website is key to the success of any business online. Few people buy anything these days without checking out a company’s website first. So it is often the first and only contact new prospects may have with your business, so first impressions are important.

How do we make your website successful?

Your website also needs to be attractive, engaging, informative, up-to-date, search engine friendly and easy to navigate. We can help you revamp your current website or project-manage a brand new website for you. Improving your website will undoubtedly increase the number of visitor’s you get and convert them into customers.

Our service starts with a planning meeting to chat through:

  • What do you want to achieve from your new website?
  • What works and what does not work on your old website?
  • Is your content working, converting visitors into customers?
  • How do you compare to your competition?
  • Is your website visible on the search engines?

We will then deliver our recommendations of how your website should look and function to give you the best results. We can project-manage the build of the website using our developers or alternatively work with your choice of programmers.

How do we write successful website copy?

When writing copy for your website, we start by identifying your key objectives and plan how to achieve them. Depending on your business this could be to increase conversion rates or maybe boost customer enquiries.

We then write copy that is specifically designed to be successful online; this includes:

  • Writing copy that can be easily scan read
  • Using enticing headlines and a proper call to action
  • Including Key words that Google ranks highly
  • Highlighting your benefits and unique selling points (USP’s)
  • Using the right tone and language to reach your customers

Choosing the right Key words and phrases for search engines is essential as it gives you a head start with achieving a good Google ranking.

Using Search engine optimisation (SEO) to improve your ranking

SEO is an essential part of your website plan; there is no point in having a great website if nobody can find it. So where your website ranks on the search engines is absolutely critical. Our website plan covers:

  • Social media interactions – Twitter, Facebook, LinkedIn & Google +
  • Content generation and blogs
  • Use of key words
  • Meta tags and titles of website
  • URL options
  • Website links and directories

HC Marketing can help you with setting up social media sites and guide you through the process of setting up on-going communications. We will get to know your business and industry as well as you, so we can represent you as effectively as possible.

Why not call us today to chat through your ideas on 07715 292516 or send us a message.

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