What's Your Story?

5 Reasons Why Storytelling Works For Brands

In the crowded and competitive world of marketing, facts alone aren’t enough to make your brand stand out. You could have the best product, the lowest prices, or the most cutting-edge technology, but if people don’t feel something when they encounter your brand, they’ll forget you. That’s where storytelling comes in it helps you connect…

See More Posted by Helen Cameron
  • Marketing,
  • Marketing Strategy
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How to create responsible and smart marketing strategies during COVID-19

  The COVID-19 pandemic is undoubtedly the greatest challenge that humankind has faced since the 2nd World War. This horrible virus has sadly caused devastation to many people’s lives and is continuing to do so, but it has also produced some unforeseen outcomes. With communities coming together and supporting each other, something that your company should…

See More Posted by Helen Cameron
  • COVID -19,
  • Marketing,
  • Marketing Strategy,
  • Planning
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